LIGHT IN ACTION
Filter
Adel El Fakir
STATISTICS
11121964
During the first nine months of 2023, border arrivals reached 11.12 million, showing a growth of 44% compared to the same period in 2022
Activity Report
2022
ABOUT US
TEAM MOROCCO
Hala BENSOUDA
Resources and Institutional Relations Director
Hasna KAISSOUMI
Strategic Marketing and Communication Director
Zouhair YESFI
Procurement Finance and Budget Director
Hasna KAISSOUMI
Strategic Marketing and Communication Director
Salima EL MGHAZLI
Territorial Marketing Director
OUR MISSIONS
NETWORK
Ahmed OUMAARIR
Senegal, Ivory Coast and Nigeria
Jamal KILITO
India
Mehdi BENRHANEM
Germany, Austria and Switzerland
Nourredine ELMAMOUN
Belgium, Netherlands and Luxembourg
Nadia SNOUSSI
Morocco
Chakib GHADOUANI
Australia
Hatim ELGHARBI
Norway, Sweden, Denmark, Iceland, Finland, Estonia, Latvia and Lithuania
Khalid FATHI
Israel
Ayoub JILLAR
Portugal
Siham FETTOUHI
United States and Canada
Hicham BELLAZIZ
China
Jihad CHAKIB
France
Khalid MIMI
Spain, Portugal, Brazil, Mexico and Argentina
Mohamed Amine EL JOUDANI
Brazil – Sao Paulo
Rachid HAMZAOUI
Saudi Arabia, Kuwait, UAE, Bahrein, Qatar, Oman, Jordan, Türkiye and India
Mohamed SEDRATI
South Korea
Youssef Alaoui
Southern Spain
Karim HAROUCHI
Switzerland
Badre-Eddine BENDABA
United Kingdom & Ireland
Aziz MNII
Eastern European countries, Russia, Italy and Greece
TOURISM FAIRS
CAMPAIGNS
Kingdom of light was launched in April 2022 simultaneously in 20 countries (Europe, USA, Israel, the Middle East, and Africa) through a powerful and unprecedented global media plan focused on television, outdoor advertising, print, and digital channels. The aim and ambition of this campaign are to establish Morocco as an iconic and inspiring global brand, positioning it among the world’s favorite tourist destinations, particularly among the new generations of travelers.
The National Office of Tourism of Morocco unveils in October 2023 a campaign that is a poetic ode to Marrakech and, more broadly, to Morocco. A new campaign with an intense emotional impact.
To accompany this launch, the ONMT has also established a new graphic identity symbolizing the rising sun that will continue to illuminate the city indefinitely: « Forever Marrakech », accompanied by a very strong signature, « As long as the sun rises, Marrakech will shine ».
« Ntla9awfbladna » is the brand by ONMT aimed to both Moroccan nationals and to Moroccan around the world. The objective of this campaign is to strengthen the sense of belonging and pride in every Moroccan and to inspire them to further explore all the treasures of their country. End goal: Make Morocco the favorite destination for Moroccans.
« Ntla9awfbladna » embodies values of Otherness, Sharing, Sustainability, and Inclusion.
BEST-OF
The Moroccan National Tourism Office brings the biggest French tour operators to Morocco
The MNTO and the CNT conquering the Canadian Market
At the initiative of the MNTO, operators are mobilizing
The FRMF and the MNTO join forces to promote Morocco through the Lions of the Atlas
Reveal of the new strategy
« Light in Action » by MNTO
Looking back in pictures at the signing of the historic partnership between MNTO and RAM
KEYNOTES
New ONMT Strategy
On April 22, 2021, the MNTO unveiled its new international, national, and institutional marketing approach in order to kickstart the recovery of the tourism sector. The MNTO is thus initiating a comprehensive transformation.
Reveal Kingdom of Light
The MNTO unveils on April 21, 2022,
a new international campaign,
« Morocco, Kingdom of light, » with the aim of positioning Morocco among the world’s most coveted tourist destination.
Launch of « Light in Action »
On Tuesday, April 4, 2023,
the Moroccan National Tourist Office presented
its action plan national and international
for the period 2023-2026 to tourism professionals, named « Light In Action ».
AWARDS
Filter
OUR PARTNERS
