TUI Group leaders hold their annual conference in Marrakech

• This is the first time the TUI Group’s annual conference has been held outside Europe.
• A meeting was held between the Minister of Tourism, Traditional Industry and Solidarity Economy, Fatim-Zahra Ammor, and senior managers of TUI Group.
• On this occasion, the global leader renewed its ambition to strengthen and enrich its programme in Morocco in line with the historic agreement signed with the Moroccan National Tourism Office in 2023.

The German TUI Group, a global leader in the tourism sector, has chosen Marrakech to hold this important annual event, from 26 to 28 September this year, attended by its senior managers. This is the first time such a conference has been held outside Europe, in partnership with the Moroccan National Tourism Office, with more than 200 senior TUI Group officials in attendance.

The TUI Leaders Conference is a special event for TUI Group. It enables the managers and business leaders of this leading global group to share the latest sales results, exchange ideas and insights on joint ventures and the latest changes in the travel industry. The conference also provides an intimate and friendly setting for the Group’s senior management and directors to engage in a fruitful and constructive exchange of ideas in order to develop the Group’s activities and ensure a promising future for it.

The opening of this conference was marked by the speech of the Minister of Tourism, Traditional Industry and Social and Solidarity Economy, Fatim-Zahra Ammor. After welcoming the participants and wishing them a pleasant stay in Morocco, she recalled the values and qualities of Morocco’s destination and the strong historical ties between Morocco and the TUI Group.

On the sidelines of this conference, Fatim-Zahra Ammor held a meeting with Mr Sebastian Ebel, Member of the Executive Board of TUI AG and Thomas Ellerbeck, Member of the Group Executive Committee and Director of Corporate & External Affairs at TUI Group. The meeting highlighted the historic partnership signed between the German group and the Moroccan National Office of Tourism in 2023, which aims to double the number of tourist arrivals to the Kingdom and reach half a million by 2028, as well as the development of the group’s activity in Morocco.

« TUI’s choice to hold its conference in Morocco is a clear recognition of our country’s tourism potential by one of the world’s leading tourism players. This is a clear reflection of the privileged position that Morocco currently enjoys on the international scene, under the wise leadership of His Majesty King Mohammed VI, may God assist him,as well as  the proactive measures adopted by the government and the unique cooperation between the public and private sectors. In this context, the government intends to continue supporting such partnerships, which contribute to the crystallisation of our vision to elevate Morocco to one of the top 15 tourist destinations worldwide,’ said Fatim-Zahra Ammor, Minister of Tourism, Traditional Industry and Social and Solidarity Economy.

Having succeeded in convincing TUI Group to choose Marrakech to host this prestigious event, the Moroccan National Tourism Office had the opportunity to highlight the tourism potential of the Moroccan destination, especially the ocre city of Marrakech, to TUI Group officials and decision-makers, and to discuss various aspects of future cooperation between the two parties. To this end, a meeting was held between the Moroccan National Tourism Office and members of the TUI Group to discuss opportunities to develop the agreement between the TUI Group and the Moroccan National Tourism Office since 2023, which aims to double the number of tourists travelling to Morocco from France and triple the number of tourists travelling from Germany, Austria, Switzerland and the United Kingdom.

On the sidelines of the conference, TUI Group members visited Marrakech’s most important tourist sites and witnessed  the latest innovations related to the tourism offer of  Marrakech.

TUI Group is one of the most important tourism groups worldwide, attracting more than 27 million tourists from 13 markets, all travelling to more than 180 destinations. It employs 67,000 people in 130 countries and has a fleet of 150 aircraft, 61 cruise ships and more than 400 hotels around the world.

By organising its annual conference in Marrakech, and for the first time outside Europe, TUI Group has reaffirmed its interest in the Moroccan destination and its ambition to strengthen and enrich its Morocco programme in line with the commitments contained in its historic agreement with the Moroccan National Tourist Office.